About Game-Set-Match, Inc.

Home Grown Denver Tennis

Game-Set-Match, Inc. was founded in 1989 by Adam Burbary. After years of playing and teaching tennis, Adam opened the first location near I-25 and Arapahoe Rd. The company established momentum through teaching as well as the retail business and a 2nd location opened in 2005. Fast forward to today, Game-Set-Match, Inc. operates four retail stores and three pro shops, has a dedicated staff which serves a loyal customer base and has built an enduring business.

Rachel Heise, General Manager, has been involved with tennis most of her life. She took lessons from Adam at a young age, was on the varsity team in high school and continues league play today. She and Adam share a long and dynamic history on and off the court.

Why We're Different

We are serious about racquet sports and customer service. We offer a 24-hour guarantee on stringing (same day availability when possible), we run around town picking up and dropping off racquets, we’ve exchanged shoes under unusual circumstances and just about daily we work with players of all types and ages. We are accessible and responsive every way possible. Our staff is primarily comprised of tennis & racquet sports loving & playing enthusiasts who played in high school and/or college and who continue to play today.

Our 30-year kinship and connection with Colorado racquet sports is rooted in –

  • playing
  • competing
  • instruction
  • retailing
  • sponsorship
  • partnership

We have both survived and thrived amid changes in the sporting goods industry, the tennis & racquet sports industry, the digital age, big box shopping, price wars, consumer buying trends and more. 

Mostly, we have thrived because of you…our valued and loyal customers and we thank you. We will continue providing you outstanding service, selection and experience.

Fun Facts

  • We were at Head’s product launch in Mallorca, Spain in 2005 and met Uncle Tony, Rafa’s uncle.
  • We hit with Andre and Steffi in Vegas in 2006 during a Head product launch.
  • We were at the 2008 U.S. Open and watched Serena and Venus play doubles.
  • We visited the International Tennis Hall of Fame in Rhode Island in 2013.
  • We were at the 2011 and 2015 French Opens and enjoyed centre court box seats.
  • We met Roger Federer & Jo-Wilfried Tsonga in Germany at the 2019 Halle Tournament.

Our History


1985: Adam started teaching
1989: Opened 1st store on Arapahoe Rd. and I25
1990-2005: Grew instruction to 16 facilities w/80 courts  
2000: Opened store on Willow St. and County Line near Park Meadows
2005: Opened store on Colorado Blvd. and Alameda in Cherry Creek
2005: Sold the instruction business
2010: Opened pro shop at Greenwood Athletic and Tennis Club
2011: Moved Willow St. ½ mile west to Quebec St.
2011: Opened Louisville store
2015: Opened pro shop at Denver Tennis Club
2016: Moved Cherry Creek store to U-Hills
2016: Opened pro shop at J Tennis Center (JCC)
2017: Received Tennis Industry Association 2016 Pro/Specialty Retailer of the Year
2017: Opened Southwest store
2017: Received USPTA Industry Excellence Award
2017: Received Wilson Business Partner of the Year
2018: Game-Set-Match, Inc. named Best Sporting and Fitness Gear by Denver A-List voters